The Goddess of wealth, Lakshmi, occupies a prime place in the Hindu pantheon. Hindus believe worshipping Lakshmi brings prosperity and good fortune Thus, it is no surprise that different regions in India observe their own Lakshmi Puja around different times in the year. For merchants and businessmen, Lakshmi Puja holds an extra significance. In Gujarat, they begin a new ledger of profit and defeat for the New Year
Lakshmi Mantra 2017
Though this has been a traditional practice for years, new-age businesses and startups are also marking Lakshmi Mantra and Puja day for the success of their venturesEveryone dreams of getting fund and being cash positive to ensure their businesses are a success and a little help from the Goddess is always welcome.
However, it is traditionally believed that Goddess Lakshmi visits only those who lead a disciplined life, keep their environs and environments clean, and do their work with all honesty. In short, the goddess of wealth will favour those who help themselves.